Advertisement for Lucky Strike cigarettes in the July 20, 1942, issue of Life magazine featuring Thomas Hart Benton's Outside the Curing Barn
Artist
Thomas Hart Benton
(United States, 1889 - 1975)
Publisher
Associated American Artists
(United States, 1934 - 2000)
Publisher
American Tobacco Company
(United States, established 1890)
Date1942
MediumPhotomechanical lithograph on paper
DimensionsIMAGE/SHEET: 13 5/8 x 10 1/2 in. (346.1 x 266.7 mm)
Object TypeEphemera
Credit LineKSU, Marianna Kistler Beach Museum of Art
Object numberCM48a.2012
On View
Not on viewOutside the Curing Barn, one of the paintings Thomas Hart Benton created for Lucky Strike cigarette advertisements, was the result of several artistic compromises. The American Tobacco Company rejected Benton’s initial conception for the ad, a scene of African Americans harvesting and processing tobacco leaves in southern Georgia. The company president felt it illustrated “old time slave work,” his response to criticism from black organizations that tobacco companies portrayed African Americans in subjugated roles.
Benton’s subsequent idea for the commission showed an older man and a young blonde girl sorting tobacco leaves. The sponsor again dismissed the artist’s work, arguing that the child’s thin build hinted at frailness caused by a tobacco-related disease. The company deemed the scene eventually used in this advertisement, one of two incorporating Benton’s work, suitably non-controversial.
Benton’s subsequent idea for the commission showed an older man and a young blonde girl sorting tobacco leaves. The sponsor again dismissed the artist’s work, arguing that the child’s thin build hinted at frailness caused by a tobacco-related disease. The company deemed the scene eventually used in this advertisement, one of two incorporating Benton’s work, suitably non-controversial.
Exhibitions
Thomas Hart Benton
1947
CM79.2015
Thomas Hart Benton
1942
CM48b.2012
Thomas Hart Benton
ca. 1945
CM49c.2012
Thomas Hart Benton
ca. 1945
CM55d.2012
Thomas Hart Benton
1923
2007.146b
Thomas Hart Benton
1923
2007.146a
Thomas Hart Benton
1942
CM20b.2012
Associated American Artists
1942
CM64c.2012
Associated American Artists
1942
CM50.2015